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Affiliate Program for Retail Jewelers

Jewelers join the Museum, are designated “Museum Curators” and gain promotional advantages as described below.
  • Cost: $49/mo.
  • Startup Fee: $0
  • Cancellation Policy: Anytime

Museum of Diamonds: General Background

The Museum of Diamonds is a website dedicated to collecting, preserving, and sharing stories about diamonds, and about the relationships they symbolize.

Some of these diamonds are famous, like the Hope and the Kohinoor. Their stories are historical journeys often involving royalty, warfare, theft, and even curses.

But most diamonds are personal, and often symbolize a marriage or relationship. The stories of these diamonds are romantic stories, often describing how a couple met, what happened on their first date, an amusing anecdote from their wedding or honeymoon, or anything else of interest the couple is willing to share, and see connected to their diamond, in the Museum.

Couples enjoy remembering, capturing, and preserving these stories, and seeing them shared online for the benefit of friends and relatives. And for themselves. Among other things, it is a very romantic gift one partner can give the other. And it costs nothing—except a walk down memory lane. 

What A Jeweler Does, As A Curator

As a Curator, the retail jeweler encourages consumers to register their own diamonds with the Museum. There is no cost to the consumer, or the Curator. The Jeweler sends to the consumer a link to a customized online registration form, that the consumer fills out. This captures the necessary information for the Museum and creates the story. It requires only a few minutes of the consumer’s time. 

The Jeweler is encouraged to send out this link (with accompanying explanation—sample text provided) as broadly as possible: to jewelers entire customer list by email, on social media, and by graphic link embedded on retailer’s website if desired (graphic provided). All these link the consumer back to the online registration form.

Primary Promotional Benefit Jeweler Receives, As A Curator

The primary benefit for the Curator is that every diamond registered in the Museum, via that Curator’s registration form, will automatically include the jewelers name, logo, and website link. See example here. Because each diamond’s page in the Museum will most likely be seen by friends and relatives of that specific couple, the appearance of the store’s branding provides a subtle form of endorsement, or at least name exposure.

Every time a new diamond is registered and the retailer’s logo appears on that page, the Museum page itself can and should be broadcast out to all the jeweler’s customers, either by email, social media feed, or otherwise.

Thus a continuous loop can be created, whereby the retailer generates more and more publicity the more diamonds are registered, and the more diamonds are registered, the more social media and promotional content is created automatically, to encourage even more registrations.

Other Promotional Benefits For Retailer

In addition to the value of having large numbers of pages in the Museum, with the jeweler’s own branding, and the value of such pages for fueling social media promotion, jewelers may also leverage their position as curators in these ways:

  • Send out a press release to local media, announcing the Museum, and the retailer’s position as Curator. (Sample text provided.)
  • Use the Museum and its stories as an “ice-breaking” tool for when a customer walks in the store and is just “looking around.” Play for them the 3 minute promotional video, about the Museum, which is legally guaranteed to melt their hearts (and yours).
  • Use the Museum as a conversation-changer to move the discussion away from the 4 c’s and commodity pricing, and show how your store is focused more on celebrating the love the diamond represents. Showing other customers’ diamonds in the Museum, and explaining how the Museum captures and preserves these romantic stories and memories, will likely be more interesting to them than any discussion of crown angles, certificates, and the difference between VS1 and VS2. (At the Museum of Diamonds, we are so over the 4 c’s. Chances are your customer actually is as well.)

Terms & Conditions (Curator Agreement)

Terms and Conditions For Curators To The Museum of Diamonds

This document provides the Terms and Conditions of a retail jeweler becoming a Curator to the Museum of Diamonds (also “Museum” or “MoD”). When a retail jeweler joins the Museum of Diamonds and payment is received, these Terms and Conditions shall apply and a contractual relationship shall exist.

The Museum of Diamonds is operated by VB Limited, LLC, with an address at 35 Snowberry Way, Dillon, CO 80435, and with contact details listed at The entity becoming a curator is the retail jewelry store business itself, whatever its legal structure, as listed on the sign-up form.

General Description of Services.
Upon application by the retail jeweler, and acceptance by the Museum, the retail jeweler formally joins the Museum as an official Curator, and is provided with various tools and promotional aids to help encourage the Curator’s customers (or anyone else) to register their diamonds with the Museum. When a diamond is registered via these tools, that diamond appears in the Museum with the Curator’s name, logo, and website link shown on the page. This provides promotional value to the Curator, and is the primary service being delivered to the Curator by the Museum. Other promotional aids may be provided as well, solely at the discretion of the Museum, and as may vary over time.

Fees Paid By Curator.
Curators pay the Museum $49/month, which is applied automatically by the Museum to a credit card on file, unless other arrangements have been made.

Changes to Services and Terms of Cancellation.
The Museum may change any of its terms and conditions at any time, by providing written notice to its curators, typically in email or other electronic form. Curators may likewise cancel their membership at any time by providing written notice to the Museum. The Museum may cancel the membership of any Curator, at its sole discretion, with its only obligation being to refund any unused membership fees.

No Agency.
Despite being designated as Curators, there is no agency relationship between the Museum and its Curators.  Curators are not employees, contractors, representatives, or agents of any kind, of the Museum.

Charges/Fees For Diamond Registration.
No fee will be charged to any diamond owner (“Registrant”) who registers their diamond via a Curator form. The Museum itself may invite diamond owners to register their diamonds directly, and may or may not charge fees for such direct registrations, and/or for optional services beyond simple registration. Diamond owners who register via a Curator form (“Registrants”), may be offered optional upgrades for additional services as well, and fees may be charged for such additional services, by the Museum.

Waiver of Liability/Disclaimer/No Warranty.
The Museum shall have no liability to either Curators or Registrants, for any direct or indirect damages that may be incurred by users of the Museum’s services. The services are provided “as is,” and may be changed in the future at the sole option of the Museum. No warranty is made to Curators or to Registrants with respect to these services.

Use of Names, Logos.
The Museum encourages Curators to publicize their position as Curators as widely as possible, and the Museum provides graphics and other material for this purpose. Any type of graphic not provided by the Museum itself must be pre-approved by written request of the Curator, to the Museum. The Museum has the right to embed the Curator’s name, logo, and website link into those pages where the Registrant used the Curator’s form. Changes to such content already embedded on Museum pages (such as a change to a Curator’s logo) may be requested by the Curator, will be made solely at the discretion of the Museum, and fees—quoted in advance—may be charged for such changes. The Museum also has the right to list Curators on its website, with contact information, at its sole discretion and based on its current policies, and as may be changed.

Any disputes arising between Curators and the Museum will be settled in accordance with standard arbitration procedures, in Summit County, Colorado.

This document was last updated on May 1, 2018.

Specific Deliverables Jeweler Receives, After Signup

            These materials are sent in a Welcome Kit to all new Curators

  1. Sample form of press release suitable to send to local media.
  2. PDF for store-branded tri-fold brochure, explaining Museum concept to customers.
  3. 3 minute “feel good” video promoting the Museum, suitable for showing in your store, on your website, or even as a tv-spot (30 and 60 second versions coming soon.) Store branding available as an option.
  4. Online, store-branded, registration form for your customers to use when entering diamonds, and their stories, into the Museum. ( The form itself explains the concept. Just send your customers the link.)
  5. Suggested graphic about the Museum, suitable to go on your store’s website, with direct link to your online registration form. (Customizations available.)
  6. Suggested text, for promoting your status as Museum Curator, to your existing customers, by email and/or social media. (Such communication would feed the customer directly to your customized online registration form.)
  7. Handy promotional checklist, for ensuring you’re gaining the maximum value from your Curator membership.

Want to learn more?
Museum Home Page
Who is behind the Museum? 
Jewelers Helping Jewelers Article

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