Affiliate Program for Retail Jewelers

The Museum of Diamonds is a website dedicated to collecting, preserving, and sharing stories about diamonds, and about the relationships they symbolize.

Some of these diamonds are famous, like the Hope and the Kohinoor. Their stories are historical journeys often involving royalty, warfare, theft, and even curses.

But most diamonds are personal, and often symbolize a marriage or relationship. The stories of these diamonds are romantic stories, often describing how a couple met, what happened on their first date, an amusing anecdote from their wedding or honeymoon, or anything else of interest the couple is willing to share, and see connected to their diamond, in the Museum.

Couples enjoy remembering, capturing, and preserving these stories, and seeing them shared online for the benefit of friends and relatives. And for themselves. Among other things, it is a very romantic gift one partner can give the other.

1. Jeweler receives 250 business-card size cards from Museum, which briefly explain the Museum and invite consumer to register their diamond. Cards include the promo code specific to that jeweler. This code lowers the registration cost to the consumer from $50 to $0, at checkout, and identifies that the registration came from that jeweler.
2. Jeweler takes these cards and gives them out as desired to any of their customers, but certainly to customers who buy a bridal ring. (More cards available as needed.)
3. When a customer registers their diamond and records its story in the Museum, jeweler is notified, and sends that diamond’s story (now in the Museum) out over social media with a congratulatory message. See example of a story, with jeweler’s branding here.

The Museum of Diamonds is a social media content factory for retail jewelers.

Here’s how it works. Every jeweler’s customer who registers their diamond at the Museum, and tells its story, indirectly promotes that jeweler.

The page in the Museum specifically mentions the jeweler, and includes a clickable logo link.

Each page has a discrete URL, that can be shared on the jeweler’s own social media feed, along with a congratulatory message to the couple. E.g. “Congratulations, Tom and Michelle Harris, for their diamond being inducted into the Museum of Diamonds, along with the story of the love it symbolizes.”

Each of these “love stories” is itself fun and interesting to read, and “checks all the boxes” in terms of quality content for social media.

• Each story is utterly unique
• Each story is interesting, visually and otherwise
• Each story is timely and newsworthy, because it represents a new diamond just entered in the Museum
• Each story associates the jeweler with a happy customer
• Each story is an “implied endorsement” of the jeweler, by the customer

The more stories entered in the Museum from that jeweler, the more that jeweler is able to generate positive publicity via social media, the more customers they will gain, and that many more stories will potentially be entered. Thus a positive feedback loop can be created, generating more and more free publicity via social media, for the jeweler.

In addition to the value of having large numbers of pages in the Museum, with the jeweler’s own branding, and the value of such pages for fueling social media promotion, jewelers may also leverage their position as curators in these ways:

• Send out a press release to local media, announcing the Museum, and the retailer’s position as Curator. (Sample text provided.)
• Use the Museum and its stories as an “ice-breaking” tool for when a customer walks in the store and is just “looking around.” Play for them the 3 minute promotional video, about the Museum, which is legally guaranteed to melt their hearts (and yours).
• Use the Museum as a conversation-changer to move the discussion away from the 4 c’s and commodity pricing, and show how your store is focused more on celebrating the love the diamond represents. Showing other customers’ diamonds in the Museum, and explaining how the Museum captures and preserves these romantic stories and memories, will likely be more interesting to them than any discussion of crown angles, certificates, and the difference between VS1 and VS2. (At the Museum of Diamonds, we are so over the 4 c’s. Chances are your customer actually is as well.)
  
  

Terms and Conditions For Curators To The Museum of Diamonds

Overview.
This document provides the Terms and Conditions of a retail jeweler becoming a Curator to the Museum of Diamonds (also “Museum” or “MoD”). When a retail jeweler joins the Museum of Diamonds and payment is received, these Terms and Conditions shall apply and a contractual relationship shall exist.

Parties.
The Museum of Diamonds is operated by VB Limited, LLC, with an address at 35 Snowberry Way, Dillon, CO 80435, and with contact details listed at MuseumOfDiamonds.org. The entity becoming a curator is the retail jewelry store business itself, whatever its legal structure, as listed on the sign-up form.

General Description of Services.
Upon application by the retail jeweler, and acceptance by the Museum, the retail jeweler formally joins the Museum as an official Curator, and is provided with various tools and promotional aids to help encourage the Curator’s customers (or anyone else) to register their diamonds with the Museum. When a diamond is registered via these tools, that diamond appears in the Museum with the Curator’s name, logo, and website link shown on the page. This provides promotional value to the Curator, and is the primary service being delivered to the Curator by the Museum. Other promotional aids may be provided as well, solely at the discretion of the Museum, and as may vary over time.

Fees Paid By Curator.
Curators pay the Museum a $50 setup fee and $50/month, which is applied automatically by the Museum to a credit card on file, unless other arrangements have been made.

Possibility of Increased Fees Based on Usage
If the Museum notices that a particular curator is generating a higher than normal number of diamond registrations per month, the Museum has the right to contact the Curator and negotiate a higher monthly fee if Curator wishes to continue the service. (More than 5 registrations per month might trigger this clause.)

Changes to Services and Terms of Cancellation.
The Museum may change any of its terms and conditions at any time, by providing written notice to its curators, typically in email or other electronic form. Curators may likewise cancel their membership at any time by providing written notice to the Museum. The Museum may cancel the membership of any Curator, at its sole discretion, with its only obligation being to refund any unused membership fees.

No Agency.
Despite being designated as Curators, there is no agency relationship between the Museum and its Curators. Curators are not employees, contractors, representatives, or agents of any kind, of the Museum.

Charges/Fees For Diamond Registration.
At the present time, the Museum charges consumers a $50 fee to register their diamond. Any consumer that registers a diamond using a Curator’s promo code discount will see their price drop to $0 in the checkout process. The Museum in the future may offer additional upgrade options to consumers with registered diamonds. Any such offers, if made, will not involve the Curator.

Waiver of Liability/Disclaimer/No Warranty.
The Museum shall have no liability to either Curators or Registrants, for any direct or indirect damages that may be incurred by users of the Museum’s services. The services are provided “as is,” and may be changed in the future at the sole option of the Museum. No warranty is made to Curators or to Registrants with respect to these services.

Use of Names, Logos.
The Museum encourages Curators to publicize their position as Curators as widely as possible, and the Museum provides graphics and other material for this purpose. Any type of graphic not provided by the Museum itself must be pre-approved by written request of the Curator, to the Museum. The Museum has the right to embed the Curator’s name, logo, and website link into those pages where the Registrant used the Curator’s form. Changes to such content already embedded on Museum pages (such as a change to a Curator’s logo) may be requested by the Curator, will be made solely at the discretion of the Museum, and fees—quoted in advance—may be charged for such changes. The Museum also has the right to list Curators on its website, with contact information, at its sole discretion and based on its current policies, and as may be changed.

Disputes.
Any disputes arising between Curators and the Museum will be settled in accordance with standard arbitration procedures, in Summit County, Colorado.

Version.
This document was last updated on January 31, 2019.

            These materials are sent in a Welcome Kit to all new Curators

1. 250 business-card size cards, explaining the Museum and registration, including Curator’s name (name of store) and a unique promo-code specific to that store. (These cards to be given out at Curator’s discretion. More cards available on request.)
2. PDF for store-branded tri-fold brochure, explaining Museum concept to customers.
3. 3 minute “feel good” video promoting the Museum, suitable for showing in your store, on your website, or even as a tv-spot (30 and 60 second versions coming soon.) Store branding available as an option.
4. Online, store-branded, registration form for your customers to use when entering diamonds, and their stories, into the Museum. ( The form itself explains the concept. Just send your customers the link.)
5. Suggested graphic about the Museum, suitable to go on your store’s website, with direct link to your online registration form. (Customizations available.)
6. Suggested text, for promoting your status as Museum Curator, to your existing customers, by email and/or social media. (Such communication would include a link to take customer directly to the registration form at the Museum, and also the promo code for that retailer.)
7. Handy promotional checklist, for ensuring you’re gaining the maximum value from your Curator membership.